The American Equestrian Trade Association (AETA) trade show was held January 27- 29, 2018 at the Greater Philadelphia Expo Center in Oaks, PA. The mission of the AETA trade show is: “to unite and advance the community of equine trade businesses by delivering education, trade shows and services designed to sustain, support and grow a strong equestrian industry marketplace.”
The team at EquineInfoExchange.com had the honor of being included on the media panel. Think “Shark Tank” but horse related and a bit friendlier. New products were introduced from both new companies and those already established, as they gathered together to share information about the exciting developments being brought to the market.
Here's a photo slideshow, so you can see what it was like to walk through this exciting event.
Here are the new products presented to us at the media panel. We were thrilled to be at this event!
Sterling Essentials
Sterling Essentials is based in the Pacific Northwest and offers gentle, non-irritating, effective Leather Cleaners and Leather Conditioners that will keep tack in mint condition for years. Specially formulated to match the pH of leather, Sterling Essentials’ products reduce premature tack degradation, helping protect your tack investment. All products are developed with the well-being of your horse in mind, so the cleaners and conditioners are animal friendly due to the use of gentle natural food grade ingredients. Additionally, these products contain therapeutic grade essentials oils in order to help prevent mold and mildew. Not only do the essential oils provide powerful anti-mold protection, but they also give these products wonderful aromatherapy fragrances that humans and horses alike enjoy. Sterling Essentials’ 16 oz. Leather Cleaners and 8 oz. Leather Conditioners are available in Lavender, Eucalyptus, and Floral Citrus fragrances, offering a fragrance for every preference. Also, Sterling Essentials recently introduced the Leather Care Starter Set, a handy and delightful set of 2 oz. leather cleaner and leather conditioner, available in Lavender fragrance only. To learn more and to find local retailers visit: www.sterling-essentials.com
Sore No-More Performance Ultra
Conceived for high level competitors and formulated for any level of competitor, Sore No-More® Performance Ultra Liniment is unparalleled in its effectiveness and one of the very few with research proven benefits. Comprised of natural, herbal ingredients that will not irritate the sensitive skinned horse, the liniment helps to alleviate deep and soft tissue discomfort. This clinical strength liniment will take the worry out of competition day and help peak the performance of horses that suffer from stiffness and swelling in muscles, tendons or ligaments. Additionally, it will help in bringing your athlete back from an injury. Apply before workouts to help release muscle tension for a more comfortable and effective training session. Not compromising the versatility and uses of the other Sore No-More lines, this clinical strength liniment is convenient to use under tack, boots, wraps, blankets and with therapeutics with no detrimental effects. Visit them at Sore No-More.
Farrier’s Fix Hoof Oil
The unique blend of ingredients in Farriers’ Fix penetrates the hoof capsule to draw out soreness. It’s an ideal treatment for horses that are racing, jumping and working on adverse surfaces. Venice Turpentine is a primary ingredient in Farriers’ Fix. Many hoof oils are petroleum or lacquer based and seal in or seal out moisture. The all natural ingredients in Farriers’ Fix balance the moisture content and allow the hoof to breathe, which is essential for a healthy hoof. More, when applied regularly, Farriers Fix can help prevent thrush and other bacteria from forming. Or, you can use it to get rid of thrush once its started. Paul Heller has been a Farrier working in Westchester County, New York since 1972. He primarily shoes USEF “A” Circuit Hunters and, Jumpers as well as upper-level Dressage and Event horses, but prides himself on staying close to his roots, shoeing trail and hunt horses and those living happily in backyards! Visit www.farriersfix.com to learn more.
Groom Ninja
Groom Ninja is a new tool (patent pending) for grooming, shedding, cleaning your horse, dog, cat, or rabbit. Use it year round for removing dirt, dander, sweat, and loose hair like never before. It is also good for cleaning saddle pads and blankets, removing hair and grime in record time. Color and size options are available. Visit www.groomninja.com to learn more.
Silly Sounds - Couture Equine Ear Plugs
Once upon a time, there was a silly horse named Butters who was always startled by silly sounds. Butters knew he needed to find a solution for all the silly sounds that distracted him and kept him from his happy, silly little thoughts. While he knew there were some options in Ear Plugs, he just wasn’t satisfied with the lack of style, color and originality that was available. After consulting his keepers, together they came up with Silly Sounds. Now, he and all his equine friends could have whatever color suited their personality; sheepskin or cotton for his organic friends too. Quality horse ear plugs are essential for happy horses and happy keepers. Here is their website www.silly-sounds.com
HorsePal
Designed to ease the decision process of choosing a rug, Horseware HorsePal reads the temperature and humidity inside your horse’s rug in real-time and shares that information by smartphone. Download the HorsePal app to communicate with the Horseware HorsePal sensor in the rug, which sends the temperature data to the app. The app combines this information with the weather forecast for the next three days to make an intelligent recommendation, taking the guesswork out of deciding which rug to use and sending an alert for any unexpected sudden weather changes over the coming days. horsepal.com
Stirrups Clothing Co.
Stirrups Clothing Company was proud to announce the debut of their new “Equestrian Prep Collection”. The original designs are inspired by the age-old overlap of preppy fashion and the equestrian lifestyle. Bold, colorful designs and classic motifs come together to create a line that is fun and fashionable, just like the equestrians who inspired it. The collection is designed and printed in the USA with the highest quality standards in mind. With every essential item for a preppy wardrobe included, the collection is sweeping an untapped market for stylish equestrians everywhere. You can find out more at www.stirrupsclothing.com
Educational Apps - Piccoli Horses
Piccoli Horses, a technology-based toy company, uses horses to teach children language because these amazing animals use all their senses to talk with each other. That and the fact that founder and CEO, Kimberly Rogers, lives in Kentucky with four of her own horses! Piccoli Horses pairs luxuriously soft plush horses with learning apps. Children of all ages love the toy horses. The educational apps are designed to help preschool and kindergarten children maximize their language development during these years. The horses and apps can be paired together, but they don’t have to be. Both have earned awards! Visit www.piccolihorses.com to learn more.
MDC Stirrups
MDC Stirrups is the World Leader in Forward Facing Stirrupstm. Forward facing stirrups provide a natural foot and leg position, more reliable retrieval, comfort and improved safety. Inventor Martin Cohen is a professional horseman of 45 years and designed his patented stirrups to “solve real rider issues”. MDC does not make ultra-light stirrups because they are unreliable to retrieve; they do not make stirrups in colors because colors have never improved your riding; they don't make stirrups that look like Italian sports cars because that is only a fashion statement. With 9 patented models, MDC carries models for all riders and all riding disciples. We guarantee your satisfaction or return you purchase price. See www.mdcstirrups.com
Unbelts for Equestrians
Brand-new to the American market, Unbelts are a ridiculously comfy, perfectly flat pant-keeper-upper that are ethically made, and made to last. Their zero-bulk belts lie perfectly flat under show jackets and won't poke into tummies or scratch saddles. They're adjustable from 0-24X and are machine-washable (yes, seriously) and they fit right in your belt loops. The company is an all-women team and is a Certified B Corporation, committed to ethical, socially responsible manufacturing. In other words, they believe in creating extraordinary jobs for workers and an ridiculously comfy fit for your pants. Check them out at unbelts.com.
Chillout Horsewear
Chillout Horsewear features British designed fashion-forward equestrian clothing for ladies, men and children. The company originally was launched as a horse wear brand back in 2012. The name was created from 'keeping the chill out' when putting a rug on a horse. The brand quickly developed into a clothing brand for the rider, with the first collection selling out within weeks of launching. Chillout has gone from strength to strength over the last few years and now has an impressive 50 retailers worldwide stocking the brand. They pride themselves on their team mentality in the form of TEAMCHILLOUT, and firmly believe in supporting young and amateur talent in the equestrian industry. chillouthorsewear.co.uk
Valentine Equine
Valentine Equine was established in 2013 on the island of Bali. They create unique riding attire that sets you apart from the crowd, whilst maintaining the old world class that is synonymous with equestrian sports. With over 10 years’ experience working with tailors to create show jackets, they love the process that goes into designing the perfect outfit. Their passion lies in the aesthetic world of show horse and dressage, although currently they are combining technical fabrics with flared styling to create unique performance attire. All the fabric is imported, with many designer brand fabrics including Versace, Dior, Lanvin, Emmanuel and Louis Vuitton, which are available upon request. A boutique line of signature jackets are available or if you would like a one-off please contact us via the website, email or Facebook. They can help your creation come to life. Learn more at www.valentineequine.com.au
There are so many amazing equestrian products and companies on the market. What are your favorites? Do you have any new products to share? Please email us at info@equineinfoexchange.com We look forward to hearing from you.
About the author: Heather Wallace is a Certified Equine Sports Massage Therapist (ESMT), Certified Canine Massage Therapist (CCMT), and Aromatherapist. An overachiever by nature, Heather is always seeking to learn more to help animals of all kinds. As the writer and photographer for her blog, Bridle & Bone Heather is working diligently to reveal to the world the benefits natural therapies for animals. Her first book, Equestrian Handbook of Excuses was a 2017 Literary Selection for the Equus Film Festival and she is busy working on her second book, Confessions of a Timid Rider, due to be published in 2018. You can follow her on social media @bridleandbone or at www.bridleandbone.com.
