EQUINE AFFAIRE, INC.
MARKETING COORDINATOR
Equine Affaire, Inc. is a small event production company located in London, OH, that is in the business of producing large educational horse expos that serve the horse industry nationwide. The company produces two Equine Affaires each year—one in Ohio and one in Massachusetts and these events consist of an extensive program of clinics, seminars, and demonstrations complemented by a large trade show. Details about the company and events are available at
www.equineaffaire.com
.
The Marketing Coordinator position is a full-time, exempt position at the London, OH, office. Job duties will include, but not be limited to, coordinating the marketing strategy and timeline for each event, writing press releases, developing and facilitating the print media ad campaign, developing and distributing event flyers and posters, renting of mailing lists, coordinating the direct mailer campaigns, evaluating attendee demographics, developing and facilitating the internet marketing campaign, managing Facebook and Twitter pages/accounts, updating/coordinating the Web site, securing coordinating event promotion with the marketing staffs of the event facilities and local convention and visitors’ bureaus, fostering relationships with local media, collecting and analyzing attendee feedback, coordinating the Equine Affaire raffle, and evaluating the effectiveness of various components of the marketing/advertising plan. The Marketing Coordinator will also be involved in a variety of other pre and post-event production projects as needed and assist with a variety of production responsibilities at the shows.
JOB REQUIREMENTS (Please do not apply unless you meet these essential requirements)
· Knowledge of horses and general familiarity with the horse industry
· At least four years of work experience in the advertising/marketing field
· At least a Bachelor degree in advertising/marketing, journalism, English, or related business field
· Computer skills: proficiency with Windows and Microsoft Office software (Word,
Outlook, Excel, Access); proficiency in Photoshop and graphic design software programs a plus, but not required
· Outstanding grammar and written and verbal communication skills
· Extensive knowledge of social media / internet marketing
· Creativity and an eye for design/layout
· High levels of maturity, organization, efficiency, and professionalism
· A strong commitment to accuracy and managing details
· Ability to work effectively as a member of an event production team
· A sincere desire to have a long-term career with Equine Affaire, Inc.
Interested candidates should forward a current resume (including education and final GPA, work history, and three professional references); a portfolio of press releases and other marketing pieces produced; salary requirements; and a brief description of involvement with and knowledge of horses.
No phone calls or walk-ins, please. Resume may be mailed, faxed, or emailed (as an MS Word document or Adobe PDF file) to the attention of Lori Helsel at:
Equine Affaire, Inc.
2720 State Route 56 SW
London, OH 43140
Fax: (740) 845-2879
Email: lhelsel@equineaffaire.com
