Breyer Community Engagement Coordinator
Reeves International, Inc. is a privately held New Jersey corporation, known and respected in the industry for distributing high-end European toys, gifts and collectibles since 1946. In addition to distributing our own Breyer Animal Creations® brand, Reeves is the domestic distributor for a number of exciting, internationally recognized brands.
Breyer Animal Creations® is the brand that manufactures the world’s most Reeves is dedicated to distributing children’s toys and gifts that are beautiful, meaningful, educational and fun. We are seeking an energetic and enthusiastic Community Coordinator to join our Marketing/Communications team to support our Breyer collector communities online, at events, and to assist in brand-building web and social media outreach activities designed to drive sales and increase engagement.
Responsibilities
Forum Moderator – Engage and update Breyer fans and collectors on BreyerHorses.com forums with timely responses and engage them with lively, up-to-date postings on Breyer products and happenings, along with the real horse world news that inspires Breyer products and marketing activities. Monitor fan feedback and comments for highest level of fan engagement.
Monitor Social Media Content – Monitor Breyer’s social media outlets on a daily basis (Twitter, Instagram, Facebook, Pinterest, Google + and YouTube)
3. Create/Share Social Media Content — create and share with fun, appealing content to drive consumers from social media to the BreyerHorses.com websites on a regular basis. Update news sections, blogs, etc. on BreyerHorses.com and Reevesintl.com websites.
4. Coordinate content posting/sharing/collection – Be responsible for maintaining content files, curate pictures, blog posts, promotional materials and timely comments for posting.
5. Connect – Be passionate about horses, love model horses and become the primary point of contact for Breyer fan base. Monitor model horse hobby and horse industry. Be the expert for Breyer in all areas of our fan base and what’s happening in the digital arena.
Qualifications
Passionate about social media, and creating and communicating compelling content to a wide variety of constituencies. Must be a good writer and story-teller and able to write for a variety of audiences and age groups.
Strong computer skills including Microsoft Office, Hootsuite, Twitter, Facebook, You Tube, Pinterest, and Instagram and the ability to learn and master new programs. Facility with Mail Chimp and content management systems a plus.
Deep knowledge of social media tools (e.g. social bookmarking and tagging). Must be able to track relevant and trending social topics and hashtags.
Must understand the role of social media in marketing and industry best practices.
Have 1-2 years previous experience creating social media content for a consumer brand.
· Must be able to handle multiple tasks in a fast paced environment with a creative marketing approach. Must be organized and detail-oriented with a passion for accuracy.
· BA/BS in Marketing, Communications or related field.
We offer a competitive salary and comprehensive benefits package in a pleasant, suburban work environment. Travel is required. Please respond with a cover letter, resume and salary history to Diane Wheeler at dwheeler@reevesintl.com.
