August 25, 2021 - Western Horseman Seeks Digital Fulfillment Specialist - Coordinate and conduct the activities involved in digital marketing campaigns to ensure goals are achieved for clients across the Morris Equine Group. The Digital Fulfillment specialist will work directly with the sales team and third-party vendors on paid campaigns to drive results and ensure campaign success across websites, email and social media. As a part of the Digital Marketing team, the Digital Fulfillment Specialist leads the digital task management platform and executes on paid deliverables for titles such as Western Horseman, Quarter Horse News, Barrel Horse News, Stallion Register, EquiStat as well as the National Barrel Horse Association (NBHA), West Coast Barrel Racing Association (WCBRA) and Road to the Horse.
Key Responsibilities:
Conduct the various action steps involved in digital marketing programs including but not limited to:
Create, manage, and analyze campaigns including display, video (including OTT and Connected TV), audio, SEM, email marketing, website creation, etc.
Communicate with the Equine Group’s sales representatives about the specific digital packages sold to individual clients; requests from clients; and strategic and tactical recommendations for clients to achieve best results
Produce reports to be provided to clients and for internal needs
Research and understand advertising and digital media industry trends to best assist clients in achieving their advertising objectives
Coordinate the trafficking of digital products between sales support and fulfillment
Key Skills Required:
Keen understanding of cultural and social aspects of the Western industry
Understanding and appreciation for the global Internet landscape including websites, web design, email marketing, display ads, SEO, SEM, social media and programmatic advertising
Relevant web management and optimization experience
Proven experience with email list management and re-engagement campaigns
Self-starter who can work independently with minimal supervision, but also able to effectively work within a team
Strong attention to detail with the ability to manage multiple projects and brands simultaneously under deadlines
Strong analytical and troubleshooting skills, and data-driven thinking
Qualifications:
Bachelor's degree or equivalent in a marketing communication, computer science or digital advertising related field preferred
Highly motivated individual with at least two years of direct experience in website management, email marketing and programmatic/display advertising
Proven track record in content optimization within CMS platforms such as WordPress
Knowledge of the social media landscape with Facebook Ads Manager specifically
Knowledge of latest SEO and SEM practices, along with Google Ads Manager
Working knowledge of HTML and CSS
Familiarity with various photo and video editing software and platforms such as Adobe CC
Familiarity with email platforms such as MailChimp
Please submit resume and cover letter to Dani Licklider at Danielle.licklider@cowboypublishing.com
