Feb 9, 2021 - Digital Content Manager, Fort Worth, TX - Coordinate, curate, and help facilitate digital communications for the Morris Equine Group that includes titles such as Western Horseman, Quarter Horse News, Barrel Horse News, Stallion Register, as well as the National Barrel Horse Association (NBHA), West Coast Barrel Racing Association (WCBRA) and Road to the Horse. The Digital Content Manager will oversee digital content, social media and other related media solutions to drive traffic to and across the Equine Group digital landscape to improve customer experience and increase engagement.
Key Responsibilities:
Manage Equine Group digital content including:
Publish content on Equine Group sites using WordPress and other CMS software
Work closely with editorial staffs to increase website traffic, social media following, search engine optimization, monthly goal setting and other forms of engagement
Develop and execute daily postings across social media channels
Edit and publish monthly contests
Learn and execute new digital media platforms when necessary
Stay abreast of Internet/online best practices
Curate and optimize content for weekly/quarterly/monthly e-newsletters
Oversee digital and social media channel content to ensure alignment with corporate brand standards
Be an advocate across the digital brands, engaging in positive, proactive brand-appropriate dialogue and answering questions/providing assistance, support and direction where appropriate
Key Skills Required:
Keen understanding of cultural and social aspects of the Equine Industry
Understanding and appreciation for the global Internet landscape including websites, web design and content best practices, blogs, podcasts, social media, online community destinations, etc.
Relevant web management and optimization experience
Self-starter who can work independently with minimal supervision, but also able to effectively work within a team
Qualifications:
Bachelor’s Degree and/or 2 years of experience in Communications with a strong emphasis on Digital Media
Highly motivated individual with proven experience in writing/developing and managing corporate digital content, social media content, and related marketing solutions
Web management & optimization experience
Knowledge of the social media landscape
Knowledge of latest SEO practices
Knowledge of HTML and CSS
Knowledge of WordPress content management system
Familiarity with various photo and video editing software and platforms such as Adobe CC
Familiarity with email platforms such as MailChimp
Please submit resume and cover letter to Dani Licklider at Danielle.licklider@cowboypublishing.com
