Horseware Triumphs at BETA with Four Awards
Horseware, the global leader in innovative equestrian, rider and pet products, is delighted to announce their success at BETA International in Birmingham this weekend, winning three innovation awards and the TSM Excellence in Social Media Award.
Horseware was the winner of the Equestrian Clothing Category with their AA Platinum Motion Lite Jacket, and highly commended in the General Category with their Horse Pal Temperature and Humidity Monitor. Horseware also won the TSM Excellence in Social Media award at the BETA Ball.
Speaking after the awards, Tom MacGuinness, Managing Director of Horseware said: “We’re delighted with the results, and thrilled to be once again recognised by BETA and the British equestrian industry for our excellence in innovation in both our products and our marketing. We look forward to launching these award-winning products onto market this Autumn”.
· The Horse Pal Temperature and Humidity Monitor
Designed to ease the decision process of choosing a rug, Horseware HorsePal allows you to read the temperature and humidity inside your horse’s rug in real time, from your smartphone. By downloading the HorsePal app to your phone, it communicates with the Horseware HorsePal sensor in the rug and sends the temperature data to the app. The app combines this information with the weather forecast for the next three days to make an intelligent recommendation, taking the guesswork out of deciding which rug to use and alerting you to any unexpected sudden weather changes over the coming days. The first phase, The Horseware Turnout App, will be launching very soon. More information to follow.
· The AA Platinum Motion Lite Competition Jacket
Made from a unique lightweight and extremely breathable mesh, the AA Platinum Motion Lite Competition Jacket allows air to flow through the jacket as you ride, making it the ultimate warm weather competition jacket, with stretch for optimum movement and a second skin feel. With an elegant design and cut taken directly from our classic Italian AA jackets, it’s the most lightweight and breathable competition jacket available on the market for AW16.
About Horseware
Horseware was founded in 1985 in Dundalk, Ireland, by Tom and Carol MacGuinness. After months of research and hand stitching the prototype of the now iconic Rambo Original was born, setting the standard for modern rug design. Today, Horseware is the global leader in equestrian products, with a growing range of innovative, practical and design-led products for horses, riders and pets.
All of Horseware’s products are designed and developed in Dundalk, Ireland. Their Rambo turnouts are still manufactured in Dundalk where they employ 125 people. 250 people are employed Horseware’s two factories in China, 80 in Cambodia and 36 in the USA.
Horseware believes that ‘because we create, we innovate’ and through innovation aim to make a tangible difference to the lives of you, your horses, and your pets.
Find out more at horseware.com, email Caroline Boese at caroline.boese@horseware.com, or phone 252-686-8418.
