February 27, 2018 - EIE participated on a media panel at the prestigious American Equestrian Trade Association (AETA) International Trade Show in Pennsylvania on January 27th. Like an equine Shark Tank, the AETA Media Pitch provides opportunities for manufacturers who have new and innovative products showcase their new works in the hopes of generating enthusiasm and support from industry professionals. While attending the event, we also surveyed many companies to find industry trends.
Here's what we learned and wanted to share it with you!
- "Technical Textiles" Adopting fabrics which were first used in other outdoor sports such as skiing and hiking, our industry now embraces comfortable, breathable materials which accommodate equestrian athletes. Ideas from industries outside the horse world can be practically applied to a variety of uses inside the horse world - including equestrian apparel and more.
- "Matchy Matchy" - Color coordination is key as riders want to match their barn colors or have their own unique colored take or grooming products to better identify their own items in a barn full of riders. Turquoise is a new, hot color right now.
- "A Bit of Bling" Rhinestone and sparkly touches adorn tack, helmets, boots and apparel. These accents are eye catching yet not overwhelming.
- "Social Media Surge" Key influencers drive and shape our industry to help it grow exponentially. While the equine industry is still evolving to leverage technology, many organizations are getting a leg-up in the marketplace by engaging experts to expand product visibility and attract new customers.
For more trends and information regarding our findings and how they can help your business, please email info@EquineInfoExchange.com to schedule a call with us.
More information about AETA and the AETA Trade Show can be found here: www.aeta.us
Equine Info Exchange welcomes Centurion World Logistics as one of our newest FEATURED BUSINESS LISTING members!
With 10+ years of experience, the staff at Centurion World Logistics work around the clock to transport your horses within the USA and all over the world. They work directly with major cargo airlines to ensure you are given the best rates and their experienced grooms travel with your horse to its destination.
The company is owned and operated by Vanessa Moreau-Sipiere. A horsewoman by birth, she knows that your precious horses are far more than just cargo. Vanessa takes pride in the personal attention she can give her clients and works with a wide network of shippers. Whether you need an entire plane devoted to your horses or you have a single horse you need shipped overseas, then Centurion World Logistics is able to guide you from beginning to end.
Find them at the top of our SHIPPING page here: Shipping
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