Keeneland Championship Sale, Keeneland, Lexington, KY

An Invitation to Play at the Highest Level
The Championship Sale comes to Keeneland in 2026.

Seize the moment at the Keeneland Championship Sale: a boutique, high-impact event held on racing’s biggest stage during Breeders’ Cup Week.

This exclusive event attracts the sport’s most engaged global audience: owners, trainers and participants already gathered to compete at the highest level. Join industry leaders and rising stars for an electrifying Wednesday evening before the World Championships, where elite racing and sales converge.

Equine Info Exchange offers the only comprehensive Calendar of Events for the equestrian and horse loving community. We look forward to promoting your event and organization to our ever growing audience of horse lovers around the world!

Equestrian events are popular in America due to a combination of increased social media visibility, growing awareness of the physical and mental health benefits of horseback riding, and significant economic impact.

Social platforms have created a community and inspired new generations, while the sport's wellness aspects have gained more recognition. Additionally, large-scale events continue to drive growth and interest.